By Showing People Can Respond to and Reinterpret Media in Different

question 37

Short Answer

By showing people can respond to and reinterpret media in different ways, ________ theory has made a crucial addition to our understanding of media.

---

Definitions:

Cultural Diffusion

The spread of cultural beliefs and social activities from one group to another, blending and integrating different cultural practices.

Production

Is the human capacity to make and use the tools and technology that improve our ability to take what we want from nature.

Rationalization

The process of making tasks or workflows more efficient by implementing standardized procedures and methodologies, often associated with the bureaucratization and modernization of organizations.

Independent Variable

In research, a variable that is manipulated or categorized to observe its effect on a dependent variable.