At a Job Fair, a Recruiter Explained to Matt That

question 36

Multiple Choice

At a job fair, a recruiter explained to Matt that his company not only looks for employees who have college degrees and work experience, but also those who have the same beliefs and value systems as the company. What aspect of the company is the recruiter referring to?

• A) corporate social responsibility
• B) cultural toughness
• C) cultural sensitivity
• D) corporate culture
• E) perceptual ability

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Definitions:

Brand Loyalty

The tendency of consumers to continually purchase one brand's products over competing brands due to a perceived superiority or emotional attachment.

High Involvement

Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.

Product Decision

Refers to the process of making choices about the features, design, branding, and positioning of a product in the market.

Hierarchy of Effects

is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.