Theodore Levitt's Arguments Concerning the Globalization of World Markets Can

question 3

Multiple Choice

Theodore Levitt's arguments concerning the globalization of world markets can be supported by which of these facts?

• A) Modern transportation is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world.
• B) Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations.
• C) Globalization, in the sense used by Levitt, is the rule in consumer goods markets and industrial markets.
• D) Levitt's arguments hold true with respect to consumer goods markets but not for basic industrial products.
• E) As observed by Levitt, multinational corporations do not tailor their products to suit different countries.

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Definitions:

Fairness

The quality of making judgments that are free from discrimination or dishonesty; impartiality.

You-viewpoint

A perspective in communication emphasizing the interests and concerns of the audience or recipient.

Mandatory Use

A requirement mandating that a particular policy, procedure, or item must be used or adhered to.

Rubber Stamp Expressions

Phrases or expressions that are overused and lack originality, often used to quickly approve ideas or documents without thorough consideration.