Source Effects Are Damaging for an International Business When

question 20

Multiple Choice

Source effects are damaging for an international business when

• A) promotional messages are used to stress the positive performance attributes of its product.
• B) fewer firms compete for the attention of prospective customers in developing countries.
• C) the firm's marketing strategy emphasizes personal selling rather than mass media advertising.
• D) potential consumers in a target country have a bias against foreign firms.
• E) international businesses deemphasize their foreign origins.

---

Definitions:

Delimited Text File

A file where individual data values are separated by a specific character, such as a comma or tab, common in data import and export.

PDF File

A file format developed by Adobe Systems designed to present documents consistently across different platforms, preserving the layout, graphics, and font.

Email Attachment

A file sent along with an email message, allowing the sharing of additional information or resources.

External Data Tab

A section in database or spreadsheet software that provides options for importing or linking to data from external sources.