What Is an Argument Against Standardized Advertising

question 67

Multiple Choice

What is an argument against standardized advertising?

• A) One large effort to develop a campaign fails to produce better results than 40 or 50 smaller efforts.
• B) It fails to make use of local talent available in other cultures.
• C) Advertising regulations may block implementation of standardized advertising.
• D) Royalties make it the most expensive form of advertising.
• E) It increases the costs of value creation.

---

Definitions:

Psychoanalysis

A therapeutic approach and theory of psychology developed by Sigmund Freud, focusing on unconscious processes and childhood experiences.

Unconscious Motives

Drives or desires that an individual is not aware of but that influence behaviors and decisions.

Personality

Personality encompasses the unique, consistent patterns of thinking, feeling, and behaving that characterize an individual.

Functionalists

Psychologists who focus on the function of mental processes and behaviors in an individual's adaptation to the environment.