When Determining Her Company's Distribution Strategy in the United Kingdom

question 91

Multiple Choice

When determining her company's distribution strategy in the United Kingdom, Caroline of Peterson Products found that the country's retail sector was very concentrated. How should her company respond to this?

• A) They should focus on contacting wholesalers.
• B) They should deal directly with retailers, cutting out wholesalers.
• C) They should hire a relatively large sales force to deal with the retail sector.
• D) They should lengthen the channels of distribution.
• E) They should promote the growth of wholesalers.

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Definitions:

Negative Self-talk

The practice of addressing oneself with critical or pessimistic expressions, often leading to decreased motivation and self-esteem.

Comparison Group

A group in a study that does not receive the treatment or intervention and is used as a benchmark to measure how the other tested group performs.

Emphasize

To give special importance or prominence to something in speaking or writing.

Self-presentation Strategies

Techniques used by individuals to control the impressions others form of them during social interactions.