Anson Apparel's Marketing Message in the United States Is One

question 42

Multiple Choice

Anson Apparel's marketing message in the United States is one of apparel for the rugged man who spends most of his time outdoors. While this marketing message has worked very well for the company, it is concerned about using the same marketing message in its new market in China. What factor limits Anson Apparel's ability to use the same marketing message in both the United States and China?

• A) channel exclusivity
• B) channel quality
• C) cultural differences
• D) concentrated retail systems
• E) fragmented retail systems

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Definitions:

Humanistic Psychologists

Psychologists who focus on the study of the whole person, emphasizing personal growth and the concept of self-actualization.

Growth Potential

The capacity or ability of an individual or organization to grow or develop abilities, capacities, or size over time.

Rogers and Maslow

Two psychologists known for their humanistic approach to psychology, emphasizing individual potential and self-actualization.

Ivan Pavlov

A Russian physiologist best known for developing the concept of the conditioned reflex through his work on classical conditioning.