Source Effects Are Damaging for an International Business When

question 20

Multiple Choice

Source effects are damaging for an international business when

• A) promotional messages are used to stress the positive performance attributes of its product.
• B) fewer firms compete for the attention of prospective customers in developing countries.
• C) the firm's marketing strategy emphasizes personal selling rather than mass media advertising.
• D) potential consumers in a target country have a bias against foreign firms.
• E) international businesses deemphasize their foreign origins.

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Definitions:

Multinational Companies

Corporations that own or control production of goods or services in one or more countries other than their home country.

Philosophy of Manufacturers

The underlying beliefs and principles that guide the actions, decisions, and policies of individuals or entities that produce goods for market consumption.

Andrew Ure

A Scottish doctor, scholar, and significant figure in the Industrial Revolution known for his work in chemistry and contributions to industrial management.

Sick Leave

Paid or unpaid time off from work that an employee is allowed to use to recover from illness or seek medical treatment.