A Company Would Be Likely to Use a Push Strategy

question 65

Multiple Choice

A company would be likely to use a push strategy when

• A) distribution channels are short.
• B) sufficient print and electronic media are available.
• C) consumers have a low level of literacy.
• D) the products being sold are consumer goods.
• E) professional services are being offered.

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Definitions:

Burnout

A situation that occurs when workers experience dissatisfaction, disillusionment, frustration, and weariness from their jobs.

Midlife Crisis

A stage of uncertainty and indecision brought about by the realization that life is finite.

Critical Mass

The minimum amount of fissile material needed to maintain a nuclear chain reaction or the minimum size or amount required for something to maintain or expand.

Extinction

The process through which a species, family, or larger group of organisms becomes permanently absent or dies out from the Earth.