One Consequence of Tight Cross-Functional Integration Between Research and Development

question 82

Multiple Choice

One consequence of tight cross-functional integration between research and development (R&D) , production, and marketing is

• A) maximizing the time to market a product.
• B) letting R&D dictate terms to marketing and production.
• C) keeping development costs in check.
• D) ensuring that product development projects are driven by organizational needs.
• E) increasing selling costs and maximizing profits.

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