If a Firm Is Seeking to Enter a Market Via

question 53

Multiple Choice

If a firm is seeking to enter a market via a wholly owned subsidiary where there are already well-established incumbent enterprises, and where global competitors are also interested in establishing a presence, a suitable mode of entry is a(n)

• A) acquisition.
• B) licensing deal.
• C) greenfield venture.
• D) turnkey project.
• E) exporting deal.

---

Definitions:

Method of Loci

A mnemonic technique that involves associating items to be remembered with specific physical locations.

Shopping Mall

A large retail complex containing a variety of stores and often restaurants, providing a wide range of goods and services under one roof.

Mental Picturing

The process of creating visual images in the mind, which can aid in memory, learning, and understanding complex information.

Consolidation

The neurological process by which memories become stable in the brain, transitioning from a vulnerable state immediately after encoding to a more durable and long-term storage.