When Considering Modes of Entry, Christopher Bartlett and Sumantra Ghoshal

question 95

Multiple Choice

When considering modes of entry, Christopher Bartlett and Sumantra Ghoshal suggest that companies based in developing nations should

• A) build up financial resources to match those of the largest global competitors.
• B) enter foreign markets at a similar time and scale as multinational companies.
• C) enter markets rapidly and exit at an equally rapid pace to avoid heavy losses.
• D) benchmark operations and performance against foreign multinationals.
• E) not focus on market niches that multinational companies ignore.

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Definitions:

Understudy Assignment

A development technique where a less experienced employee is assigned to closely shadow a more experienced one to learn their role.

Supervisor's Job

The role that entails overseeing and directing employees or a team to ensure tasks and goals are achieved efficiently.

Grooming

The process of making oneself clean and neat or preparing someone else for a specific role or activity.

Important Functions

Essential activities or roles that are crucial for the success and operation of an organization.