A(n) ________ Focuses on Increasing Profitability by Customizing the Firm's

question 58

Multiple Choice

A(n) ________ focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets.

• A) international strategy
• B) global standardization strategy
• C) localization strategy
• D) transnational strategy
• E) nationalization strategy

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Definitions:

U.S. Companies

Businesses that are incorporated, operate, or have their primary base of operations within the United States.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale.

Competitive Advantage

The attributes or conditions that allow a company to produce goods or services better or more cheaply than its competitors, leading to a favorable position in the market.

Adaptive

Characterized by or denoting the capacity to adjust to new conditions or environments for better survival or functionality.