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Discuss How Marketing and Sales Help a Firm Create Value

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Discuss how marketing and sales help a firm create value.


Definitions:

Altruism

Altruism is the selfless concern for the well-being of others, often leading to acts of kindness without expectation of reward.

Attribution Theory

A theory focused on how people explain the causes of behavior and events, attributing them to internal dispositions or external situations.

Walter Mishel

A psychologist known for his research on personality and his work on the cognitive-affective personality system.

Fritz Heider

An Austrian psychologist best known for developing attribution theory, which explores how individuals infer causes of behavior and events.

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