Examlex
Discuss how marketing and sales help a firm create value.
Altruism
Altruism is the selfless concern for the well-being of others, often leading to acts of kindness without expectation of reward.
Attribution Theory
A theory focused on how people explain the causes of behavior and events, attributing them to internal dispositions or external situations.
Walter Mishel
A psychologist known for his research on personality and his work on the cognitive-affective personality system.
Fritz Heider
An Austrian psychologist best known for developing attribution theory, which explores how individuals infer causes of behavior and events.
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