Marketing Functions May Have to Be Delegated to National Subsidiaries

question 27

Multiple Choice

Marketing functions may have to be delegated to national subsidiaries when there is a

• A) difference in distribution channels.
• B) pressure for decreasing consumer surplus.
• C) lack of product customization.
• D) pressure for increasing economies of scale.
• E) pressure for increasing consumers' reservation price.

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Definitions:

Automobile Production

The process and industry involved in designing, manufacturing, and selling motor vehicles.

Agricultural Sales

The total revenue generated from the sale of crops, livestock, and other farm products.

Farms Sales

The transaction and revenue activity related to the buying and selling of farm products and land.

Prefabricated Houses

Homes that are manufactured in sections or modules off-site and then transported and assembled at a final location.