Software Development Is an Expensive Process, but Manufacturers Are Able

question 18

Multiple Choice

Software development is an expensive process, but manufacturers are able to spread out the costs of the development over the hundreds of thousands of software packages sold to consumers. What is helping to drive down costs per unit in this situation?

• A) antidumping measures
• B) economies of scale
• C) diminishing returns
• D) labor productivity
• E) first-mover advantages

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Definitions:

Lack of Character

A term often applied to brands or products that fail to exhibit distinguishing traits, qualities, or a strong identity.

Cultural Branding Model

A framework for building brands based on cultural narratives and myths that resonate deeply with consumers, often weaving the brand into the fabric of society.

Douglas Holt

Douglas Holt is an academic known for his work on branding and cultural strategy.