Which of the Following Data-Mining Applications Identifies Customers for Promotional

question 25

Multiple Choice

Which of the following data-mining applications identifies customers for promotional activity?

• A) Population profiling
• B) Target marketing
• C) Usage analysis
• D) Product affinity

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Definitions:

Cellular Production

An approach to manufacturing where equipment and workstations are arranged in a close sequence that facilitates the processing of small batches of parts or products through a series of closely related operations.

Group Technology Codes

A classification system used in manufacturing to group parts into families based on similarities in design or manufacturing process.

Repetitive Layout

refers to a manufacturing layout design where equipment or workstations are organized according to the sequence of operations required to produce a particular product, optimizing for efficiency in high-volume production.

Unit Costs

The cost incurred to produce, store, or purchase one unit of a product or service.