Which of the Following Data-Mining Applications Identifies Customers for Promotional

question 25

Multiple Choice

Which of the following data-mining applications identifies customers for promotional activity?

• A) Population profiling
• B) Target marketing
• C) Usage analysis
• D) Product affinity

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Definitions:

Mintzberg

Henry Mintzberg is a renowned academic and author in the field of business and management, known for his work on organizational structures, strategy, and managerial roles.

Interpersonal Roles

involve responsibilities of a manager that are centered around communication and relationship building within and outside an organization.

Interacting

The act of communicating or working together with others which can influence thoughts, feelings, and behaviors.

Disturbance Handler

A role identified in Mintzberg's managerial roles, where a manager addresses unexpected issues and crises that arise, taking corrective action when necessary.