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Horizontal Partitioning Makes Sense

question 105

Multiple Choice

Horizontal partitioning makes sense:


Definitions:

Substitutable Product

A product that can be replaced or substituted with another product by consumers, often due to similar functions or characteristics.

Insensitive

Describes a reaction or response that does not change significantly despite changes in external conditions or stimuli.

Reposition

The act of changing a product's market position, which may involve altering its image, target audience, or associated features.

Substitute Product

A product that can be used in place of another product, offering a similar utility to the consumer.

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