Examlex
Horizontal partitioning makes sense:
Substitutable Product
A product that can be replaced or substituted with another product by consumers, often due to similar functions or characteristics.
Insensitive
Describes a reaction or response that does not change significantly despite changes in external conditions or stimuli.
Reposition
The act of changing a product's market position, which may involve altering its image, target audience, or associated features.
Substitute Product
A product that can be used in place of another product, offering a similar utility to the consumer.
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