Master Data Management Is the Disciplines, Technologies, and Methods to Ensure

question 30

True/False

Master data management is the disciplines, technologies, and methods to ensure the currency, meaning, and quality of data within one subject area.

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Definitions:

Magic Bullet Theory

A model in media studies suggesting that mass media messages have a direct, immediate, and powerful effect on the public.

Uses and Gratifications Theory

A theory in media studies and communication that explains how people actively seek out specific media and content to satisfy individual needs or desires.

Encoding/Decoding Model

A theory on media that combines models that privilege the media producer and models that view the audience as the primary source of meaning; this theory recognizes that media texts are created to deliver specific messages and that individuals actively interpret them.

Interpretive Community

A group of people dedicated to the consumption and interpretation of a particular cultural product and who create a collective, social meaning for the product.