Including Data Capture Controls (I

question 12

Multiple Choice

Including data capture controls (i.e., dropdown lists) helps reduce ________ deteriorated data problems.

• A) external data source
• B) inconsistent metadata
• C) data entry
• D) lack of organizational commitment

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Definitions:

Brand Loyalty

The tendency of consumers to continue buying the same brand's products or services over time, reflecting a strong preference.

Psychographic

Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of an individual or group.

Market Segmentation

The process of dividing a target market into smaller, defined categories of consumers who share similar characteristics.