Complete the following table. Identify which cognitive bias is represented in each example.
Example Wolf Co. is looking to purchase a new computer. The manager noticed pne model that advertised free maintenance for one year. He appears to be more focused on the free maintenance than the specs of the model. Sydney, Inc. needs new copiers. The manager was asked to research the latest models, but instead purchased the same model as they did last year. S & C Company needs to upgrade the office computers. The salesperson demonstrated how Brand A (which the staff prefer) will run all the required software and provide increased functionality. However, the manager in charge of decision making for the purchase prefers Brand B - and only ’listened’ to the presentation to be polite. Cognitive Bias
Central-plan Structure
An architectural design characterized by a primary central space (such as a dome) surrounded by symmetrical areas on each side.
Renaissance Ideas
Concepts and philosophical foundations of the Renaissance, a period of rebirth in arts, culture, and intellectual pursuits, emphasizing humanism, individualism, and rediscovery of classical antiquity.
International Style
A style of 20th-century architecture associated with Le Corbusier, whose elegance of design came to influence the look of modern office buildings and skyscrapers.
Foreshortening
A technique used in perspective to create the illusion of an object receding strongly into the distance or background.