Complete the following table. Identify which cognitive bias is represented in each example.
Example Wolf Co. is looking to purchase a new computer. The manager noticed pne model that advertised free maintenance for one year. He appears to be more focused on the free maintenance than the specs of the model. Sydney, Inc. needs new copiers. The manager was asked to research the latest models, but instead purchased the same model as they did last year. S & C Company needs to upgrade the office computers. The salesperson demonstrated how Brand A (which the staff prefer) will run all the required software and provide increased functionality. However, the manager in charge of decision making for the purchase prefers Brand B - and only ’listened’ to the presentation to be polite. Cognitive Bias
Scientific Attitude
The approach of being open-minded, skeptical, and analytical about evidence and explanations, characteristics valued in scientific investigation.
Humble
characterizes a person who has a modest or low view of their own importance.
Scientific Method
A systematic and logical approach to discovering how things in the universe work, involving observation, hypothesis formulation, experimentation, and conclusion.
Hypotheses
Tentative explanations or predictions that can be tested through observation and experimentation.