Complete the Following Table

question 143

Essay

Complete the following table. Provide a brief description of the literature included for each level of the U.S. GAAP Literature Hierarchy.
$$\begin{array} { | l | l | } \hline \text { Level } & \text { Brief description } \\\hline \text { Level 1 } & \\\hline \text { Level 2 } & \\\hline \text { Level 3 } & \\\hline\end{array}$$

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Definitions:

Information Search

The process consumers undergo to gather facts and opinions about various options before making a purchasing decision.

Problem Recognition

The initial stage of the buying process where a consumer identifies a need or problem that can be satisfied by purchasing a product or service.

Cognitive Dissonance

The mental unease felt by a person when they simultaneously possess conflicting beliefs, ideas, or values.

Internal Search

The process by which consumers use their own memory and knowledge to identify possible choices in purchasing decisions.