What does this figure communicate? 
Definitions:
Fashion Trends
The direction in which fashion is moving, with changes in consumer preferences leading to the popularity of certain styles, fabrics, or themes in a given season or period.
Product Life Cycles
Describes the progression of a product through different stages from its launch to discontinuation, highlighting changes in marketing, production, and sales strategies over time.
Innovation
The process by which ideas are transformed into new products and services that will help firms grow.
Alpha Testing
An attempt by the firm to determine whether a product will perform according to its design and whether it satisfies the need for which it was intended; occurs in the firm’s research and development (R&D) department.
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