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Antibiotics are not as effective at treating bacterial disease as they once were because some strains of bacteria have evolved to resist the action of antibiotics.
Limited-service Advertising Agencies
Agencies that offer selected advertising services without the full suite of marketing and strategy planning.
Full-service Advertising Agencies
Agencies that provide a complete range of advertising-related services, including research, design, branding, digital marketing, and public relations, to clients.
In-house Agencies
An internal division of a company that performs the same functions as external advertising or creative agencies.
Coupon
A voucher offering a discount on a particular product or service, often used as a marketing tool to encourage sales.
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