Examlex
In looking at the relationships between coding categories, the relation, "X is a result of Y; X is a cause of Y," in Spradley's taxonomy of semantic relations is labeled:
Gift Wrapping
An external service often provided by stores to enhance the presentation of a purchase, typically involving decorative paper and ribbons.
Order-Takers
Sales personnel who primarily take orders from customers rather than actively seek new sales or upsell, often found in retail or straightforward purchasing environments.
Order-Getters
Salespeople who actively seek out customers and work to persuade them to make purchases, often involved in complex sales processes.
Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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