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Rotter's Theory
A psychological theory developed by Julian B. Rotter that emphasizes the importance of an individual's perceived control over outcomes, known as locus of control.
Locus of Control
A psychological concept that refers to how strongly people believe they have control over the situations and experiences that affect their lives.
Behavior Potential
The likelihood of a specific behavior occurring, influenced by environmental factors and individual predispositions.
Reinforcement Value
The subjective attractiveness or desirability of a reward, which influences the likelihood of repeating the behavior that led to that reward.
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