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A limitation of the A-B-A and A-B-A-B single-case designs is that:
Prejudice
Preconceived opinion or bias against an individual or group without sufficient knowledge, fair judgment, or factual basis.
Competition
The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion.
Frustration
The feeling people get when goals they are trying to attain are blocked.
Aggression
Behavior intended to harm or intimidate others, which can be physical or verbal, and is often a response to frustration or perceived threats.
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