A Technique Used to Statistically Equate Groups That Differ on a Pretest

question 21

Multiple Choice

A technique used to statistically equate groups that differ on a pretest or some other variable or variables is called:

• A) Analysis of covariance
• B) Counterbalancing
• C) Matching
• D) Carry over effect

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Definitions:

Behavioral Metrics

The measured calculations of the actions users take that are connected to specific strategic initiatives on social media and communication objectives.

Listening

The practice of monitoring and analyzing conversations across social media platforms to understand public perception and gather insights.

Monitoring

The systematic process of tracking, observing, and checking activities or data over time for the purpose of oversight and regulation.

Influencers

Individuals who have the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.