A School District Examines a Program That Uses Mentors to Help

question 23

Multiple Choice

A school district examines a program that uses mentors to help very poor readers improve their reading performance. The children in the program are at the 4th percentile at pretest. At posttest they are around the 20th percentile. While it is possible that the program made the difference, another reason for the change in scores could be:

• A) History
• B) Regression artifact
• C) Multiple-treatment interference
• D) Differential selection

Identify the implications of market segmentation for marketing strategies.

Grasp the importance of customer service as a differentiator in competitive markets as exemplified by Zappos.

Understand product differentiation and its strategic implications.

Relate market segmentation and product differentiation strategies to real-world business examples.

---

Definitions:

Depreciation

The allocation of the cost of a tangible asset over its useful life, reflecting the loss of value from wear and tear, decay, or decrease in usefulness.

Interview Measure

A technique used in research and human resources to assess candidates or subjects through structured conversation to gauge capabilities or opinions.

Use of Cash

Refers to how a business or individual applies their cash resources, often categorized by operating, investing, and financing activities.

Accounts Payable

Obligations a company has to pay off in the near future to its suppliers or creditors, usually within one year.