When a Researcher Uses a Participant Group Primarily Because of Availability

question 63

Multiple Choice

When a researcher uses a participant group primarily because of availability, this is called:

• A) Proportional stratified sampling
• B) Purposive sampling
• C) Convenience sampling
• D) Quota sampling

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Definitions:

Maximize Pleasure

The pursuit of actions or decisions that increase joy or satisfaction.

Motivational Research

A type of market research that aims to understand the underlying drives and desires that influence consumer behavior.

Freudian Theories

A set of psychological theories developed by Sigmund Freud that emphasize unconscious motivations and conflicts as drivers of human behavior.

Freudian

relating to or based on the theories of Sigmund Freud, particularly those concerning the unconscious mind, sexuality, and the development of personality.