The Use of Critical-Case Sampling and Negative-Case Sampling Would Be

question 14

True/False

The use of critical-case sampling and negative-case sampling would be an example of mixed purposeful sampling.

---

Definitions:

Observable Customer Characteristics

Traits or behaviors of consumers that can be directly seen and measured by marketers.

Geographic Variables

Factors related to location that influence consumer behavior, marketing strategies, and business operations.

Behavioral Variables

Factors that influence the actions of individuals or groups, often considered in marketing to understand consumer decision-making processes.

Psychographic

Relates to consumers' lifestyles, attitudes, values, and personality traits, used in marketing to segment markets more precisely.