The Role of the Group Moderator in a Focus Group

question 88

Multiple Choice

The role of the group moderator in a focus group is to:

• A) Steer group discussions in a particular way
• B) Take verbatim notes during the discussion
• C) Probe responses
• D) Collect quantitative data

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Definitions:

Superficial Representation

The token inclusion of diversity in appearances or numbers without meaningful integration or impact on decision-making or cultural change.

Tokenistic Fallacy

The erroneous belief that minor, superficial efforts to include diversity are sufficient representation and inclusion.

People of Color

A collective term for individuals who are not considered white and often encompasses all non-white ethnic groups.

African American CEO

A chief executive officer who is of African American descent, highlighting diversity in corporate leadership.