Before Giving Out a Questionnaire to Be Completed by Respondents

question 25

Multiple Choice

Before giving out a questionnaire to be completed by respondents, it is important to:

• A) Pilot test the questionnaire
• B) Make sure the questionnaire has 5-point rating scales
• C) Make sure the responses are all close-ended
• D) Make sure you include a checklist in the questionnaire

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Definitions:

Degree Of Operating Leverage

A financial ratio that measures the sensitivity of a company's operating income to a change in its sales volume.

Variable Expenses

Expenses that change in proportion to the activity of a business, such as raw material costs or sales commissions.

Fixed Expenses

Expenses that remain constant regardless of production or sales volume, including rent, insurance, and salaries.

Sales Mix

The composition of different products or services sold by a company, affecting overall sales volume and profitability.