A Researcher Has Developed a Test and Is Working on Collecting

question 76

Multiple Choice

A researcher has developed a test and is working on collecting psychometric data so it can be published. Currently she is collecting data about psychological and social consequences of using this test. She is doing this to:

• A) Establish divergent validity
• B) Collect what is known as known groups evidence
• C) Establish consequential validity
• D) Establish convergent validity

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Definitions:

Prospects

Potential customers or clients who have been identified as having the interest and ability to purchase a product or service but have not yet made the transaction.

Qualified Prospects

Potential customers who have been evaluated and deemed likely to purchase, based on specific criteria such as need, ability, and authority to buy.

Prospecting Stage

The phase in sales where potential customers are identified and qualified before being approached by sales representatives.

Search for Customers

The process of identifying and targeting potential customers or clients for a business's products or services.