A Test Developer Was Looking at the Reliability and Validity

question 68

Multiple Choice

A test developer was looking at the reliability and validity of the test she developed. She found that the coefficient alpha was -.88 and that the convergent validity coefficient was -.92. What can she say about the reliability and validity of her test?

• A) The test is reliable and valid
• B) The test is reliable but not valid
• C) The test is not reliable but valid
• D) The test is neither reliable nor valid

Recognize the importance of and process for creating an advertising plan and its role in campaign effectiveness.

Identify the impact of changes in advertising channels and consumer media usage on advertising strategies.

Learn about different promotional strategies (pull and push) and their applications.

Comprehend the significance of identifying a target audience in creating effective advertising messages.

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Definitions:

Click-on Agreement

A digital contract that a user accepts by clicking on a button or checking a box indicating agreement to the terms and services on a website or in software.

Enforceable

Pertaining to a contract or agreement that can be legally compelled to be adhered to or fulfilled by the parties involved.

Partnering Agreement

An agreement between a seller and a buyer who frequently do business with each other on the terms and conditions that will apply to all subsequently formed electronic contracts.

E-transactions

Electronic transactions involving the exchange of goods, services, or financial assets over digital networks.