Each of the Following Must Occur to Prevent Bias in Surveys

question 27

Multiple Choice

Each of the following must occur to prevent bias in surveys, except

• A) The respondent must answer all questions with a substantive answer
• B) The interviewer must accurately record the respondent's responses
• C) The requested information must be available to the respondent
• D) The responses must reflect respondent's meanings and intentions, not the interviewer's

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Definitions:

Demographic Segment

A market division based on demographic factors, such as age, race, gender, income, or education level, to refine marketing and targeting strategies.