A Search Engine Like JSTOR Is Best Used to Find

question 16

Short Answer

A search engine like JSTOR is best used to find ___________ sources.

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Definitions:

Secondary Data

Information collected for alternative purposes prior to the study.

Buying Behavior

The decision-making processes and actions of consumers regarding the search for, selection, purchase, use, and disposal of goods and services.

Marketing Research Process

A systematic methodology for gathering, recording, and analyzing data about issues related to marketing products and services.

Focus Groups

A research method that gathers feedback, opinions, or perceptions from a group of people about a product, service, concept, or idea.