In a Servicescape, Functionality Refers to Factors Such as Decor

question 84

True/False

In a servicescape, functionality refers to factors such as decor, background music, lighting, noise levels, and even scents.

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Definitions:

Heuristics

Simplified strategies or shortcuts used to make decisions and solve problems more efficiently.

Castro Study

A reference to a classic study in social psychology that examined attitudes and persuasion, often associated with the elaboration likelihood model.

Fundamental Attribution Error

A cognitive bias that describes the tendency to overemphasize personality-based explanations for behaviors observed in others while underestimating the influence of external factors.

Jones and Harris

Refer to a classical study in social psychology that explored the fundamental attribution error, demonstrating how people tend to attribute others' behaviors to their dispositions rather than to situational factors.