Identify a True Statement About Services

question 76

Multiple Choice

Identify a true statement about services.

• A) Their quality can be determined objectively by measuring defects.
• B) They are tangible.
• C) They are produced independently of the consumer.
• D) Their quality is based mainly on customer perceptions.

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Definitions:

Target Market

A specific group of consumers at which a product or service is aimed, characterized by particular demographics, interests, or needs.

Nonpersonal Communication

involves disseminating information to a wide audience through channels not involving personal contact, such as broadcasting or print media.

Firm's Stakeholders

Individuals or groups who have an interest or stake in the outcomes of a company's decisions, actions, and overall performance.

Unaided Recall Test

A measure of memory where individuals are asked to remember information without any prompts or cues.