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Ucon Inc., a manufacturing company, handles all the supply chain functions on its own. This has resulted in an inefficient use of resources and delays in production. To resolve these issues, the management decides to hire external agencies to perform some operations. In this scenario, Ucon Inc. is most likely to adopt the strategy of _____.
Consumer Ethnocentrism
The belief held by consumers that buying domestic products is morally right and superior to purchasing foreign products.
International Protectionism
This refers to the use of barriers and regulations by countries to protect their domestic industries from foreign competition.
Sociocultural Bias
Prejudice or discrimination based on societal norms or cultural differences.
Environmental Scanning
The process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment.
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