Unlike Business-To-Consumer (B2C) E-Commerce, Business-To-Business (B2B) E-Commerce Involves

question 90

Multiple Choice

Unlike business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce involves:

• A) extensive negotiation over specifications, delivery, installation, support, and other issues.
• B) very large typical individual transactions.
• C) customers who do little research and often base their purchases on impulse.
• D) firms that seldom develop a close working relationship with individual customers.

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Definitions:

Risk-Averse

The preference to avoid taking risks, favoring safer or more predictable outcomes over potentially higher but riskier rewards.

Exporting

Exporting is the process of selling goods or services produced in one country to buyers in other countries.

Global Segmentation

Global segmentation involves dividing a market into distinct groups of consumers with shared characteristics across international borders to tailor marketing efforts.

Changing Needs

The evolution or variation in consumers' requirements or desires over time, influencing product development and marketing strategies.