In the Context of Using Information Technology in the Business-To-Consumer

question 43

Multiple Choice

In the context of using information technology in the business-to-consumer market, which of the following statements is true of opt-in emails?

• A) They are unsolicited commercial emails.
• B) They tend to reach interested consumers.
• C) They facilitate pharming.
• D) They are used by hackers to break into a computer system.

---

Definitions:

Very Persuasive

Highly effective in influencing or convincing others to act or believe in a certain way.

Seller Involvement

The degree to which a seller engages with and supports the buyer before, during, and after a sale.

Cost-Per-Contact Basis

A method of advertising budget allocation that considers the cost of reaching an individual member of the target audience.

Indirectly Paid

A form of compensation or remuneration not made directly through monetary payments but through other benefits or services.