Unlike Business-To-Consumer (B2C) E-Commerce, Business-To-Business (B2B) E-Commerce

question 35

Multiple Choice

Unlike business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce:

• A) involves lower sums of money.
• B) requires much less negotiation.
• C) results in long-term supply chain relationships.
• D) uses opt-in email as a primary advertising medium.

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Definitions:

Prisoner's Dilemma

A scenario in game theory where two individuals acting in their own self-interest do not produce the optimal outcome for either party.

Cooperation

The process of groups or individuals working together towards a common goal or benefit.

Competition

The activity or condition of striving against others for the purpose of achieving a goal, victory, or superiority in a field.

Self-Serving Attributions

A common tendency for individuals to attribute their successes to internal factors while attributing failures to external factors.