Rancone Technologies, a Laptop Manufacturer, Released a New Laptop Model

question 88

Multiple Choice

Rancone Technologies, a laptop manufacturer, released a new laptop model priced at $800 to attract customers who could afford to pay the high price. After a few months, it introduced low-priced versions of the same laptop to attract new buyers. By doing so, it maximized profitability by targeting different segments of the market. In this scenario, Rancone Technologies has used the _____ strategy.

• A) penetration pricing
• B) everyday-high pricing
• C) loss-leader pricing
• D) skimming pricing

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Definitions:

Focus Groups

A research method involving guided discussions among a small group of people to gather opinions on a particular subject.

Consumer Insights

Deep understandings about consumer behavior that inform marketing strategies and product development.

Underlying Motivations

The fundamental drives or reasons behind an individual's actions, often subconscious or not immediately apparent.

Storytelling

The art of conveying events, messages, or narratives through the use of words, images, sounds, or a combination of these elements.