In the Context of Consumer Pricing Perceptions, Odd Pricing Creates

question 110

Multiple Choice

In the context of consumer pricing perceptions, odd pricing creates a perception of:

• A) exclusivity.
• B) greater value.
• C) healthy competition.
• D) upscale positioning.

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Definitions:

Scenario Planning

Planning that identifies alternative future scenarios and makes plans to deal with each.

Royal Dutch/Shell

A global group of energy and petrochemical companies, known for its innovations in oil and gas exploration.

Future Shocks

A term by Alvin Toffler referring to the distressing disorientation felt when individuals or societies experience too much change in too short a time.

Benchmarking

The use of external and internal comparisons to plan for future improvements.