Timber Guitars, a Guitar Manufacturing Company, Launched 1000 High-Quality, Limited-Edition

question 28

Multiple Choice

Timber Guitars, a guitar manufacturing company, launched 1000 high-quality, limited-edition guitars worldwide at a premium price of $10,000 per guitar. The company offered the lower-priced version of the same guitar after the first 1000 limited-edition guitars were sold out. In the context of pricing strategies, it can be concluded that Timber Guitars has adopted the strategy of _____.

• A) penetration pricing
• B) high/low pricing
• C) skimming pricing
• D) loss-leader pricing

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Definitions:

Tuition

The fee charged for instruction or teaching, typically at a school, college, or university.

Expected Utility

The sum of the utilities associated with all possible outcomes, weighted by the probability that each outcome will occur.

Utility

The satisfaction or benefit derived by consumers from consuming a good or service.

Expected Utility

A concept in economics that represents the sum of utilities associated with all possible outcomes, weighted by the probability of each outcome.