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Explain the Roles of Retailers and Wholesalers as Members in a Distribution

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Essay

Explain the roles of retailers and wholesalers as members in a distribution channel.


Definitions:

Marginal Cost

The cost increase associated with the production of an extra unit of a product or service.

Market Price

The present cost at which a product or service is available for purchase or sale in the market.

Market Price

The current value at which a good or service can be bought or sold in a marketplace, influenced by supply and demand.

Profit-Maximizing

Refers to the process or strategy aimed at achieving the highest possible profit, where marginal cost equals marginal revenue.

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