In the Context of Product Differentiation and Planning, the Term

question 59

Multiple Choice

In the context of product differentiation and planning, the term _____ refers to the advantage that a consumer gains from specific product features.

• A) brand equity
• B) brand extension
• C) customer benefit
• D) product consistency

---

Definitions:

Organizational Goals

The strategic objectives that a company or an institution aims to achieve in a set period of time, guiding its decisions and resource allocation.

Customer Complaints

Expressions of dissatisfaction or issues raised by customers regarding a company's products, services, or operations, prompting a need for resolution.

Positive Attitude

A mindset that focuses on the good aspects of any situation and expects positive outcomes, influencing one’s behavior and interactions.

Human Skills

Abilities that enable individuals to work well with others, such as communication, empathy, and leadership.