Zetovi Corp

question 45

Multiple Choice

Zetovi Corp. is a multinational communications and information technology company. It manufactures smartphones and other cell phone accessories. The company launched a range of tablets in the market, and it becomes an instant hit. The company then experiences a drastic decline in the sales of its smartphones as a large section of its customer base shifts to tablets. Which of the following concepts is being illustrated in this scenario?

• A) Segmentation
• B) Cannibalization
• C) Market penetration
• D) Product bundling

---

Definitions:

Identifiable Costs

Costs that can be directly linked to a specific project, product, or activity, making them easily measurable and attributable.

Precision

The degree to which repeated measurements under unchanged conditions show the same results.

Best Location

Best Location refers to the most optimal geographic location for a business or facility based on factors such as cost, accessibility, logistics, and market demand.

Distribution Point

A location from which goods are distributed to consumers or retailers, acting as an intermediary node in the supply chain.